We work with early-phase and established companies

to design products & brands that connect with customers.



Create something of value.

Build a strategy for the goods you want to sell, physical or digital. Explore innovative ideas your customer will love and define the product lines that will elevate your business and brand.


Connect with your customer.

Define the character and values of your brand which drive the creation of logos and visual design. Your brand’s “look & feel” conveys the personality with which your customer builds a lasting relationship.


Make it all work.

Bring your ideas to market through programming, mechanical design, and design for manufacturing. Protect your intellectual property on innovative designs and ground your business position.

Swave Studios is a team of strategic creatives.
From branding and design, to manufacturing and business strategy

we take you from start to finish.



Get to know our founding partners.


Jonathan Loudon

Designer, Brand Builder, Boundary Pusher

With a background in industrial design and film, Jonathan is the creative force behind Swave Studios. His experience includes mapping strategic vision, customer research, creative design, and brand building. From consumer products and medical devices to B2B initiatives and sustainability challenges, Jonathan has been involved with innovative product development and brand building for the past 20 years. He is the current president of the Association of Chartered Industrial Designers of Ontario (ACIDO) and on the board of the Association of Canadian Industrial Designers (ACID).

John Schmider

Implementation Expert, Technical Guru

With a background in mechanical engineering, manufacturing and software development, John is the technical force behind Swave Studios. With a focus on implementation, his expertise includes project management, mechanical design, manufacturing, and operations. Over the years, John has developed new products ranging from medical equipment to the, Tour de France winning, carbon-fibre bicycle frame for Cervelo Cycles. He has also worked on long range innovation projects with Magna International. In addition to his design background, John has developed a broad base of experience in complex mechanical design, software development and intellectual property.


Business Model



 icon-briefcase  Traditional Model

Most often, we work with clients on a traditional fee-for-service arrangement. Fee structure can be based on the project, strategic initiative, or as an ongoing relationship via retainer.

 icon-rocket  Venture Model

Sometimes a new venture project needs help with financing. We work with some clients at a reduced fee on a royalty/equity structure. We share the upfront risk as well as the reward when the project launches.

  • Impark
  • Spacial View
  • Fly Sky Pix
  • Client Logos
  • Canadian Tire
  • Arconas

Creativity at its best

Learn how insights and opportunities fuel innovation.


Get In Touch

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Let’s explore the possibility of working together. Use this form, or contact a Swave Studios partner directly.

Jonathan Loudon

John Schmider



Swave Studios Inc.
262 Carlaw Ave. suite 201
Toronto, ON, M4M 3L1