We use the process of design to define and build unique and
valuable brands, products, and experiences.

Fresh Innovation

Brands, products and experiences.

We take a strategic approach to innovation by spotting disruptive potential within your industry.

Team Solving

Cross-disciplinary collaboration.

We leverage the strength of your team and ours to align on business goals and tackle your toughest challenges.

Product Rethink

Re-imagine what exists.

We re-define your existing market position and create actionable results, keeping you ahead of the competition.

Swave Studios is a team of strategic creatives.
From branding and design, to manufacturing and business strategy

we take you from start to finish.



Get to know our founding partners.


Jonathan Loudon

Designer, Brand Builder, Boundary Pusher

With a background in industrial design and film, Jonathan is the creative force behind Swave Studios. His experience includes mapping strategic vision, customer research, creative design, and brand building. From consumer products and medical devices to B2B initiatives and sustainability challenges, Jonathan has been involved with innovative product development and brand building for the past 20 years. He is the current president of the Association of Chartered Industrial Designers of Ontario (ACIDO) and on the board of the Association of Canadian Industrial Designers (ACID).

John Schmider

Implementation Expert, Technical Guru

With a background in mechanical engineering, manufacturing and software development, John is the technical force behind Swave Studios. With a focus on implementation, his expertise includes project management, mechanical design, manufacturing, and operations. Over the years, John has developed new products ranging from medical equipment to the, Tour de France winning, carbon-fibre bicycle frame for Cervelo Cycles. He has also worked on long range innovation projects with Magna International. In addition to his design background, John has developed a broad base of experience in complex mechanical design, software development and intellectual property.


Business Model



 icon-briefcase  Traditional Model

Most often, we work with clients on a traditional fee-for-service arrangement. Fee structure can be based on the project, strategic initiative, or as an ongoing relationship via retainer.

 icon-rocket  Venture Model

Sometimes a new venture project needs help with financing. We work with some clients at a reduced fee on a royalty/equity structure. We share the upfront risk as well as the reward when the project launches.

  • Impark
  • Spacial View
  • Fly Sky Pix
  • Client Logos
  • Canadian Tire
  • Arconas

Creativity at its best

Learn how insights and opportunities fuel innovation.


Get In Touch

Your Name (required)

Your Email (required)


Your Message


Let’s explore the possibility of working together. Use this form, or contact a Swave Studios partner directly.

Jonathan Loudon

John Schmider



Swave Studios Inc.
262 Carlaw Ave. suite 201
Toronto, ON, M4M 3L1